About
I’m obsessed with design. I asked for a WACOM tablet for Christmas when I was 16. I spent high school afternoons messing with Photoshop, slowly teaching myself the craft. I eventually honed my skills to be sharp enough to make a career out of them. Turns out I’m a pretty quick learner, and I found myself working in the crazy world of advertising in 2010.
Fast forward 2019 and I had my first taste of product design. I became obsessed with design systems, component libraries and systems thinking. I made myself an expert in them, and mastered the software used to create them. Auto-layouts quickly became my bread and butter.
I’ve got 15 years of professional experience (and counting) at least 6 of which are specifically in Product Design. I’ve worked at agencies that range from smaller, local shops, to a global advertising and technology powerhouse. I’ve shifted my skills and adapted to the needs of the industry, focusing on the ever-evolving world of digital design.
But there’s more to me than that. I’m a big fan of the Miami Heat. I play tennis (or try to). I love videogames. I’m obsessed with LEGOs & Star Wars (and Star Wars LEGOs). And who knew this love for LEGOs would give me the ideal mindset, passion, and technical way of thinking to become a design system expert.
Work History
Associate Design Director working on creation and maintenance of enterprise level design systems for global clients, including Labcorp and Pfizer. Led a team of designers for the creation of Zenith, a global design system for Pfizer’s 150+ global pharma brands. Created new design systems for Labcorp, for both their Labcorp.com domain and the Labcorp OnDemand e-commerce platform. Maintained the OnDemand design system for 1.5 years after its initial launch, with constant iteration and enhancements throughout.
ASSOCIATE DESIGN DIRECTOR
RAZORFISH
SENIOR DESIGNER
GlueIQ
Senior Designer for several accounts including RBC Capital Markets, Atlantis Paradise Island, and Jenny Craig. Scope of work included enhancement of client website components through design iteration and/or redesign, complete website redesigns, email design, and new-client pitch support.
SENIOR DESIGNER
RAZORFISH
Senior Designer on large-scale digital platform redesigns for Labcorp, WorldFuel Services and Orangetheory Fitness. Created reusable component libraries and digital brand style-guides. Worked closely with other designers, Senior User Experience Designers, Tech Leads, and Product Managers to design, test, and implement web releases and iterations in an agile environment.
Art director for WOW MKTG’s largest account, UHealth, including all subsidiary medical brands. Oversee and design marketing, advertising and operations materials for digital, print, outdoor, on-site and events. Emphasis on digital and video asset creation, including numerous landing pages and social media video production. Assisted with client photoshoots, during pre-production, on set, and post production.
ART DIRECTOR
WOW MKTG
SENIOR DESIGNER
SAPIENT RAZORFISH
Lead senior designer for Chrysler brand. Focus on design and content of Chrysler.com national website, including art direction, iconography, illustrations, etc. Worked on corporate pitches for additional brands including Fiat, Alfa Romeo, Dodge, and Uconnect®. Helped organize and execute client photoshoots during pre-production, on-set and post production.
Manage and delegate a team of designers, as well as maintaining both client and senior creative expectations while still meeting deadlines.